Tracking Social Media ROI in the Days of Dark Social

With dark social around, it’s getting harder and harder to track if your social media strategy is working.

And with dark social taking up 84% of all referral traffic, it’s imperative that you understand how to use it and use it well.

So what steps can you take to start creating a strategy that actually tracks if your efforts are impacting anything?

Watch this Market Better show as we talk through how dark social has impacted marketing strategies, what analytics to track, and how to use this new data to plan more targeted campaigns.

What You'll Learn:

• The importance of dark social in your marketing strategy
• The key metrics you should be tracking
• Creating targeted campaigns with valuable dark social data

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