Marketing Masterclass: How to Build a Short-Form Video Strategy from Scratch

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Show notes

Video is everywhere, and if you’re not using it in your marketing strategy you’re missing out on a potential conversion rate increase of up to 80%. All from a video of less than a minute!

How can you get involved in using this must-have tool? Whether you want to learn how to start creating, or you’re ready to improve your short-form video creation, we’ve got the show for you.

We brought together the viral video expertise of Ding Zheng and Lex Winship to reveal their processes of creating short-form videos for themselves and their client brands. Learn what you can do today to get in on the action.

What You'll Learn:

  • How to use humor in your videos
  • Ways to produce talking head videos
  • Creative strategies to repurpose content

Speakers

Will Aitken
Will Aitken
Will Aitken
Founder & CEO
Will Aitken
Ding Zheng
Ding Zheng
Ding Zheng
Co-Founder
Event Shark
Lex Winship
Lex Winship
Lex Winship
Head of Brand and Content
Loxo
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