How to Transition from Lead Gen to Demand Gen in 2024

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Show notes

In 2022, Cognism made one small shift in their marketing strategy that made a huge impact on their inbound closed won.

That small shift?

Focusing on Demand Gen instead of Lead Gen.

Watch as Morgan J. Ingram and Tim Hughes (Head of Demand Gen at Cognism) look behind the curtain at the 4 fundamentals they focused on to see success without gating a single piece of content. 

What You'll Learn:
  • How to switch your marketing into a media agency
  • Restructuring your team for demand gen
  • Where to dedicate your resources for content distribution

Speakers

Morgan J. Ingram
Morgan J. Ingram
Morgan J. Ingram
Founder and CEO
Ascension Media Productions
Tim Hughes
Tim Hughes
Tim Hughes
Head of Demand Gen
Cognism
Jack Kosakowski
Jack Kosakowski
Jack Kosakowski
CEO
Creation Agency
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