How to Hire and Activate B2B Influencers in Your Marketing Campaigns

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Show notes

Too many companies waste thousands betting on the wrong influencers.  

So we pulled back the curtain on company<>creator relationships with B2B influencers - Devin Reed, Morgan J. Ingram, Zoë Hartsfield, and Will Padilla.

Learn concrete strategies for structuring influencer deals and launching campaigns PLUS the inside scoop on details (like how to convince your CMO to approve influencer spend).    

What You'll Learn:
  • How to pick out the *right* influencers for your overall marketing strategy
  • Specific metrics to track to know if you’re getting results
  • Creator-approved ways to structure deals

Speakers

Devin Reed
Devin Reed
Devin Reed
Head of Content
Clari
Morgan J. Ingram
Morgan J. Ingram
Morgan J. Ingram
Founder and CEO
Ascension Media Productions
Zoë Hartsfield
Zoë Hartsfield
Zoë Hartsfield
Sr. Manager, Executive Presence
Apollo.io
Will Padilla
Will Padilla
Will Padilla
Senior AE
GRIN
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