How to Hire and Activate B2B Influencers in Your Marketing Campaigns

Play icon
Enter your email to access the recording
By submitting your email, you agree to our Privacy Policy and understand you are subscribing to our mailing list and will receive Sell Better updates.
The video has been unlocked!

Watch now
Oops! Something went wrong while submitting the form.

Show notes

Too many companies waste thousands betting on the wrong influencers.  

So we pulled back the curtain on company<>creator relationships with B2B influencers - Devin Reed, Morgan J. Ingram, Zoë Hartsfield, and Will Padilla.

Learn concrete strategies for structuring influencer deals and launching campaigns PLUS the inside scoop on details (like how to convince your CMO to approve influencer spend).    

What You'll Learn:
  • How to pick out the *right* influencers for your overall marketing strategy
  • Specific metrics to track to know if you’re getting results
  • Creator-approved ways to structure deals

Speakers

Devin Reed
Devin Reed
Devin Reed
Head of Content
Clari
Morgan J. Ingram
Morgan J. Ingram
Morgan J. Ingram
Founder and CEO
Ascension Media Productions
Zoë Hartsfield
Zoë Hartsfield
Zoë Hartsfield
Sr. Manager, Executive Presence
Apollo.io
Will Padilla
Will Padilla
Will Padilla
Senior AE
GRIN
Check out the Daily Sales Show

New episodes every day. No fluff, just tactical deep dives on what's working in sales right now.

View all shows
Explore our YouTube channel

Get actionable takeaways for you to immediately incorporate into your sales flow.

Dive in here

Upcoming

Marketing Masterclass: How to Build a Short-Form Video Strategy from ScratchSell Better logo on black background
September 25, 2024

Marketing Masterclass: How to Build a Short-Form Video Strategy from Scratch

Deep Dive: 7 Ways Marketers Use AI Daily To Create ABM ContentSell Better logo on black background
October 9, 2024

Deep Dive: 7 Ways Marketers Use AI Daily To Create ABM Content