How to Create Viral B2B Influencer Campaigns: Inside Notion's LinkedIn Takeover Campaign

What made Notion's viral LinkedIn campaign break the internet?

Join AJ Eckstein (Creator Match) for an insider's look at how Notion orchestrated the biggest B2B influencer marketing campaign of 2025, and take a peek at other campaigns that have driven similar success.

From planning to teasers, launching to post-launch, and a beautiful, unexpected “extra” in between, Notion really nailed this campaign.

Discover what happened behind the scenes and learn why this campaign changed the game for B2B marketing. From campaign approval to execution, ROI measurement to creator relationships, no topic is off-limits.

What You'll Learn:

• Simple ways to create viral moments that drive meaningful brand impact
• How to build effective influencer campaigns with limited resources
• Why traditional conversion metrics fall short when measuring success