How to Budget for Aggressive Demand Gen Goals

When asks are high and budgets seem to get tighter and tighter, it can feel impossible to reach any goals. That’s where experts, Jason Widup and Tyler Lessard, come in.

They shared practical strategies to help you effectively allocate your budget to meet any aggressive targets.

Learn how to apply the 40% rule—ensuring your marketing budget aligns with your company's growth aspirations—and discover how to balance your spending between headcount and working dollars.

Plus, get a demand model template you can steal to help streamline your budgeting process. Don’t miss this opportunity to simplify your approach and set your demand generation efforts up for success!

What You'll Learn:

• How to calculate your budget based on your growth
• Ways to leverage multiple channels for maximum impact
• Strategies for adding humor that connects without being forced