2025 ABM Trends and Insights

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Show notes

The landscape of Account-Based Marketing (ABM) is shifting, emerging trends and technologies are reshaping the way we engage high-value accounts. Are you ready to adapt your strategy for 2025?

In this show, our two expert guests, Julie Ledbetter and Kerensa Upchurch, shared actionable insights from their journey in building an ABM framework. Learn how to navigate the early phases of ABM and implement strategies that create lasting connections with modern buyers.

You’ll also learn the latest trends, real-world applications, and proven techniques to optimize ABM efforts and drive measurable results.

What You'll Learn:

  • Foundations of ABM in 2025 - what’s changing and how to adapt
  • Actionable steps for building a high-performing ABM framework
  • Lessons from our guests’ ABM journey

Speakers

Jack Kosakowski
Jack Kosakowski
Jack Kosakowski
CEO
Creation Agency
Kerensa Upchurch
Kerensa Upchurch
Kerensa Upchurch
Senior Customer Delivery Manager
ZoomInfo
Julie Ledbetter
Julie Ledbetter
Julie Ledbetter
Director of Digital Marketing
MedEvolve
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